ART > ALGORiTHM: Part II – Off-Screen

Creating in a world that scrolls past meaning

Copy Culture Killed the Creator.

Once upon a time, art had context. It had a frame around it—literally and metaphorically. You walked into a space to experience it. You brought your attention. You stayed.

Now, we scroll.

Art has been diluted. Not because artists are making less powerful work—but because everything has been repackaged to be consumed like content. And content is about consumption, not connection. It exists to grab you for a second, not to sit with you for a season.

What we used to call art now often exists in the same stream as memes, marketing, and manufactured moments. The boundaries have blurred. The meaning—often lost.

We’ve reached a place where art doesn’t even need to have a name. That’s how far it’s been stripped. When anything can be art, the real question becomes: what should be?

Because the truth is: the visuals that will rise above the noise won’t be the most polished. They won’t be the most viral. They will be the most intentional.

Impact will come from imagery that drips with meaning. From work that wasn’t made for the algorithm—but made because it had to be.

The most powerful visuals won’t scream. They’ll linger.

So we don’t chase content. We don’t chase clicks. We create what needs to exist. And if it doesn’t fit the feed? All the better.

The art is coming. The real kind. The slow kind. The lasting kind.

And as for me? I’m choosing to blast my music and create without the camera updating my accounts. It might take me months. It might take me years. But the point isn't a like. It's not to make you scroll.

It's to make you stay.

ART > ALGORITHM. Always.